#Smirnoff keep it moving series#

Keep tabs on all summer long by following them on Instagram. Add the excitement of new partnerships with Live Nation, Warner Music Experience and Billboard to engage with our fans like never before, and we’ve got a lot to celebrate.” Now, 23 years later, we look better than ever with the same great taste people know and love. Before he had even made sure of his balance, Smirnoff was beside him, fumbling to draw the cover back to its place. Smirnoff ICE has also partnered with Live Nation, making it the “official flavored malt beverage partner across 39 amphitheaters and seven iconic festivals.”īrand Director Lisa Lee commented on Smirnoff’s long-standing impact, as well as the decision to redesign the iconic beverage line, saying, “More than two decades ago, Smirnoff ICE made history as one of the first flavored malt beverages and has been challenging the status quo ever since. Smirnoff Chris Fonseca I Keep It Moving I Smirnoff Ice, Annual ID: OSMI17027G, Award: Gold Pencil, Category: Moving Image Craft - Craft - Sound Design. “Before there was seltzer there was Smirnoff ICE and this classic has never looked better with the same great flavor.” “Smirnoff ICE is out to prove its iconic status only gets stronger with time,” Noah said via press release.

#Smirnoff keep it moving series#

One of those spots shows BaddieWinkle putting down a Smirnoff and picking up a water, while saying the secret to staying young is pacing yourself.In addition to the tour, Smirnoff launched a series of seven TV spots featuring celeb partner Trevor Noah, who appear alongside influencers and experts - including favorites LeJuan James, Kayla Simone, and Erika Kullberg –– to deliver invaluable “adv-ICE” to viewers.

It’s important to have a plan for your nutrition. This is perfect for her, because 'you cant tell Baddie not to shake it,' especially when shes busting moves at a disco party. Small changes can have a big impact whether it’s little changes to our diet, our exercise routines or our lifestyle, they all contribute to better cardiometabolic health. Both carry the tagline, Keep It Moving.ĭiageo has undertaken to donate 40% of its media spending on Smirnoff Ice Electric to responsibility ads, compared with its normal 20%. Internet celebrity Baddiewinkle highlights the fact that Smirnoff Ice is non-carbonated. It comes in Electric Berry and Electric Mandarin flavour so far, each brightly coloured and very similar to Gatorade or Powerade in appearance.Ī new Chris Fonseca ad has also been made to accompany Baddie Winkle’s story.

Unlike beer, it comes a resealable 500ml plastic bottle so it doesn’t spill and is non-carbonated so it won’t fizz when it gets shaken.

It’s a flavoured malt beverage with 5%ABV (above light beer and many flavoured beers) that can be drunk while dancing – or otherwise rollicking about. For this campaign we used London-based dance teacher Chris Fonseca and his crew of deaf dancers.

Once she drank for a WHOLE month after spring break (straight Vodka/Smirnoff). Whether its Smirnoffs World No.1 vodka - No.21, innovative new flavors, or ready-to-drink products like Smirnoff Ice, our lineup has something for everyone. Ignoring her age, she is the archetypal (or aspirational) user of Smirnoff’s strange new drink, Smirnoff Ice Electric – which almost creates a new category, alcoholic sports drinks, except that Smirnoff protests that it’s not one. Okay first thing to know about my(44)mother, she is a drunk, who can’t control when to stop(an alcoholic if you will). And unlike its predecessor’s, BaddieWinkle’s content links directly to the appeal of the new Smirnoff product to which it is hitched.īaddieWinkle describes herself in the ad as “a diamond, 87-carat, getting brighter everyday.” She also comes with a ready-made Instagram following of 1.8 million people, a documented history of wild child antics and a cheeky tagline, Stealing your man since 1928. 72andSunny may be pumping up diversity for Smirnoff to be in with the in crowd – it has already launched a branded content campaign, We’re Open, in March that featured deaf dance teacher, Chris Fonseca – but 87 year old BaddieWinkle (Helen Ruth Van Winkle) is a gem.